At Netrix, we had the opportunity to collaborate with OpenNode, a leading Bitcoin Payment Infrastructure provider, on a project that aimed to revitalize their online presence and optimize their website for improved search engine rankings. OpenNode wanted to establish a new strategy, refocus their brand messaging, and create a visually appealing website that would build trust with their audience and attract new clients. Additionally, they had set ambitious goals to enhance their SEO efforts and drive organic traffic to their platform, and we were excited to take on the challenge.
Main goals of website redesign.
Our primary objectives were to strengthen the OpenNode brand and provide a high-quality website that would showcase the product’s functionality in detail.
Working closely with the OpenNode team, we embarked on a comprehensive strategy to redesign their website from the ground up. We understood the importance of clear communication and a user-friendly experience, so our brainstorming sessions were focused on finding the best ways to convey the new content concisely and effectively.
The previous version of the website served as our starting point. We wanted to create a new SEO-friendly website that would not only meet the client’s goals but also make the product information easily accessible and understandable for users.
To build trust and engage customers, we utilized custom graphics and illustrations to explain the payment processes and features in a visually appealing manner. We opted for a striking flat design that allowed the OpenNode brand to stand out prominently. By refreshing the color palette and incorporating new graphic patterns, we were able to enhance brand awareness and effectively communicate a significant amount of content.
Solution and website redesign results
After months of hard work and generating creative ideas, we successfully launched the new Opennode website. The results were remarkable. The website immediately began to experience a steady increase in traffic, with users spending more time on the site and exploring multiple pages. The optimization efforts we implemented helped OpenNode generate a significant boost in valuable leads compared to their previous performance.
One of the most notable achievements was the tremendous growth in organic traffic, which soared by four times its original volume. This impressive increase was a testament to the successful implementation of SEO strategies and the improved visibility of OpenNode in search engine results.
The revamped website not only showcased OpenNode’s product functionality effectively but also garnered increased trust and engagement from users. With a fourfold increase in organic traffic, OpenNode has solidified its position as a leading Bitcoin Payment Infrastructure provider. We are proud to have contributed to their success and look forward to further strengthening their online presence.
You can find more Case Studies on our website.
Here you can find award winning website design examples we’ve created:
- The Silly Bunny — A highly immersive and interactive website for children’s book, with AR experiences and 3D animations.
- ITG Digital — a craft and creative website for SaaS product.
- Middle — a fintech website for a game-changing digital platform for the mortgage industry in Australia.
- OrCad — an enterprise website design built with Webflow. (You can find more details about design process in this article How to effectively implement 3D animation on a website.)
- Olha Uzhykova portfolio website — good example of interactive animations.
- Cathey & Miles — creative website design for a law firm.