Our work begins with a stakeholder interview, where we aim to understand the objectives, mission, and vision of a company. From there, we draft a problem statement and value proposition using the 5 Ws and 1 H framework and develop hypotheses. This process involves answering important questions such as: Why should a consumer use this product or service? What does the product do? And why would the user care?

To understand users' pain points and validate problem statements and value proposition, we conduct user interviews. For existing products, we talk with current users onsite, often traveling to clients' locations. For new products, we select a representative sample and conduct participant studies using screener questions. Interviews are conducted both online and offline using various platforms. Next, we document interview data and create Personas or JTBD.

An overview of your competitors' strengths and weaknesses is a valuable part of our research. Analyzing their brand and products provides us with insights into the market your product will thrive in and helps us identify challenges potential users may face.

As part of our UX design process, we give utmost importance to well-defined objectives and delve into understanding users' problems and potential solutions. Depending on our clients' preferences and the needs of the product, we employ ux design frameworks like User Flows, Storyboards, CJMs. Our UX findings are thoroughly documented and presented in a concise research report which helps to build digital design strategy.

Having a creative design team offers numerous advantages in product design. With diverse creative inputs and multiple problem-solving strategies, we gather ideas from our team of UI/UX designers. Together, we rank and select the best ideas using the Impact/Effort matrix.

Storyboards and lo-fi wireframes are valuable tools that enable us to swiftly explore various ideas and design solutions. Depending on the product goals, wireframes can be presented as sketches, black and white blocks/boxes, or created using existing design system elements. During this stage, our main focus is on ensuring intuitive user experience by prioritizing user navigation and seamless iteration within different product elements.

We develop interactive prototypes that allow us to visualize a user's journey within the product. This tool is invaluable in usability testing, ensuring that no crucial aspects have been overlooked.

Testing ideas and flows in the early stages helps determine clarity and intuitiveness of the product. Our main goal is to resolve any user issues for optimal user experience. Gathering valuable insights before finalizing design saves time and resources. During testing, we evaluate critical flows with users through usability studies. Based on findings, we improve and adjust our design solutions. Usability testing can be done offline or online using tools like usertesting.com or loom11. Read how we conduct remote usability testing at our product design agency.

Before diving into UI design, we develop one or multiple concepts that capture the desired look and feel of the product across 2-3 key pages. Through testing and stakeholder interviews, we refine and finalize the design direction.

Consistency and scalability are vital aspects of product design. To achieve these, we prioritize the creation of a design system that ensures consistency throughout the product and reduces the time required for changes. You can learn more about our approach to building design systems for products by reading the article.

Considering UX design principles, accessibility, iOS, and Material Design Guidelines for mobile apps, we create UI designs that align with client goals, effectively communicate with users, and result in clean and user-friendly experiences.